The Avalon Ballroom is a music venue, in the Polk Gulch neighborhood of San Francisco at 1268 Sutter Street, on the north side, one building east of the corner of Van Ness Avenue. The space operated from 1966 to 1968 and reopened in 2003. The building that housed the Avalon Ballroom was built in 1911 and was originally called the Colin Traver Academy of Dance. The Avalon was founded by Robert E. Cohen, impresario Chet Helms and his music production company, Family Dog Productions, which had offices on Van Ness.

Bands were frequently booked to perform at the Avalon on Thursday, Friday and Saturday. Extraordinary posters advertising each event were produced by psychedelic artists, including Rick Griffin, Stanley Mouse, Alton Kelly and Victor Moscoso.

In the 1960s, at the Avalon, two bands typically performed two sets during the evening beginning at about nine o'clock. Many local bands, such as Quicksilver Messenger Service and The Steve Miller Band, served as backup bands, as did the early Moby Grape and headliners such as the The Doors, 13th Floor Elevators, The Butterfield Blues Band and Big Brother and the Holding Company, which Helms organized around singer and performer Janis Joplin in spring 1966.

The Grateful Dead recorded two live albums, entitled Vintage Dead and Historic Dead, here in the autumn of 1966.

On January 29, 1967, it hosted the Mantra-Rock Dance musical event, organized by the local Hare Krishna temple, which featured Hare Krishna founder Bhaktivedanta Swami, along with Allen Ginsberg, The Grateful Dead, Moby Grape and Big Brother and the Holding Company, with Janis Joplin.

The Avalon occupied the two top floors of the multi-story building at 1268 Sutter. An L-shaped, second-floor balcony surrounded the first-floor along the south and western walls, and the dance area was in front of the elevated stage in the northeast corner where musicians performed. The entrance doors were downstairs, and opened onto Sutter Street.

The Family Dog maintained a hippie residential house that functioned as a commune at 1812 Bush Street, a block away from the Avalon, frequented by Helms and his friends. The Avalon was not as large as the Winterland Ballroom or The Fillmore, which had been used by Helms before Bill Graham allegedly violated their partnership agreements. However, the Avalon could hold up to 500 dancers. The ballroom was 80 to 100 ft (24 to 30 m) by 160 to 180 feet (49 to 55 m). This area included the stage, which was 40 to 50 feet (12 to 15 m) wide. Most events were accented by a light show that was created by any of several local lighting artists.

2012-06-25 00:43:52
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